Case study: Primeminds

My Role: UX/UI Designer, Illustrator
Team: 2 Co-founders, 3 Developers


Designed and created a native mobile app focused on Law of Attraction and Manifestation geared towards a younger demographic. I worked closely with the two founders to illustrate a collection of characters and props to build the PrimeMinds world. I used these illustrations for social media assets, advertisements, branding/marketing/pitch deck materials, and mostly for the development of the app.

With over 100 screens, I designed an entire product with daily habits, journals, vision board, and more. Incorporating gamification, micro-interactions, and personalization, the app was presented to Bob Proctor, a leader in the industry, who quickly backed the project.